If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

The author guides a first-time turkey hunter to a Wisconsin gobbler, thanks in large part to a chatty hen.

Take a detailed look at some of the best new hunting clothes offerings available for the 2022 season.

Rather than use exit interviews to glean insights from departing employees, consider taking a more proactive approach with ‘stay’ interviews.

Comparable performance and added capacity give this new cartridge an edge on the competition.

The Elite EnVision has a high “shootability” rating because there are so many ways to make this bow fit like a glove. And at the shot, there’s virtually no recoil.

Muffs provide 22+ dB noise reduction while delivering natural sound with omnidirectional microphones.

The Scott Archery Verge is a hybrid bow release providing adjustability and versatility.

Not all hunters are diehards, and your pro shop — and the entire hunting industry — should welcome them with open arms.