Week of December 11

YETI Expands Sponsorship of Industry Day at the Range 2018

SHOT Show Industry Day at the Range is pleased to announce that YETI, a premium outdoor brand based in Austin, TX, is continuing their exclusive cooler sponsorship, as well as including a selection of the brand’s newest products in their booth display. The thirteenth-annual event will be held on Monday, January 22, 2018 at the Boulder Rifle & Pistol Club just 30 minutes from Las Vegas in neighboring Boulder City, Nevada.

Registered media and buyers will receive a coffee voucher in their registration packet to redeem one cup of “joe,” compliments of YETI. The early birds will receive their coffee in one of YETI’s newest additions to the Rambler Drinkware line, a YETI 14oz Mug. YETI has also supplied a number of its iconic Tundra hard coolers to be positioned throughout the range, filled with bottled water supplied by Media Lodge.

“We’re excited to showcase some of our newest products at SHOT Show Industry Day this January,” says YETI CEO, Matt Reintjes. “Industry Day at the Range is a great opportunity for us to share what we’ve been working on with the folks who have been with us since the beginning.“ For more information on Industry Day at the Range, visit www.SHOTShowRangeDay.com.

Delta McKenzie Introduces Two NEW 3D Targets for 2018

The ASA and Delta McKenzie have announced the lineup of targets for the 2018 tournament season. The 22-target range includes the strutting turkey and the Russian boar. ASA is proud to feature McKenzie Targets and have them as the exclusive and official 3-D targets for the McKenzie ASA Pro/Am Tour.

“Delta McKenzie’s commitment to our sport and their tradition of innovation and quality makes them the recognized leader for 3-D competition targets. In 2018, we are looking forward to bringing back their Russian boar and to adding their newly redesigned strutting turkey with a replaceable core,” said Mike Tyrell, Archery Shooters Association President. “When ASA hosts over 2,000 competitors in a weekend it is great to know we have McKenzie realistic targets that will be there for everyone to enjoy,” Tyrell continued.

All of Delta McKenzie targets are made in the USA of the highest quality materials including Duraflex foam renown for durability and easier arrow pull. View all of the 2018 targets at www.dmtargets.com.

Week of December 4

Sellmark Introduces Law Enforcement Division

Sellmark is doubling down on their commitment to back the blue with a new law enforcement division. The LE division caters specifically to licensed officers nationwide with exclusive pricing on reflex and red dot sights, riflescopes, night vision, thermal imaging and more for both departmental and individual recreational use.

From red dots to riflescopes, as well as digital night vision, Sightmark products help increase target acquisition speed and enhance accuracy while reducing the risk of malfunctions in intense situations.

The Sightmark Wolverine FSR Red Dot Sight, Ultra Shot M-Spec FMS Reflex Sight and Pinnacle 1-6x24TMD Riflescope scope have all been tested and recommended by the National Tactical Officer’s Association (NTOA), though Sightmark also has dozens of other products available perfectly suited for LEO service.

With a reputation for exceptional image quality, Pulsar optics enhance both night and day situational awareness and have become an integral part of surveillance, search and rescue and fugitive recovery for LEOs and other emergency responders. Many of Pulsar’s current devices include Wi-Fi for additional display viewing via a detached monitor, smartphone or tablet and either onboard video recording or video-out capability.

To emphasize Sellmark’s support of law enforcement and best understand the communities’ needs, as well as outreach, the company’s new LE division is spearheaded by active law enforcement officer, Rich Collier. Collier has worked as a professional LEO for 17 years, in three police departments and currently serves as a Tarrant County Precinct 7 Deputy Constable. Throughout his career, Collier has served as a patrol officer, K9 handler, field training officer, special events officer and Chief of Police (Cedar Hill ISD).

Special pricing is available to all departments and law enforcement officers. There are product demonstrations and testing programs available upon request. For more information, please contact Sellmark’s LE Department by calling 817-225-0310 or send an e-mail to le@sellmark.net.

Ultra-tough, UltraLite Mini First-Aid Kit

Inspired by the need for a lightweight and compact first-aid rollup kit and supplies that satisfy both the soccer mom and minimalist hiker, 12 Survivors announces the newest addition to their popular line of first-aid rollup kits, the UltraLite First-Aid Kit (TS42004R).

Weighing just at 11.3 ounces, the UltraLite First-Aid Kit provides simplicity and portability for the all users. Constructed of moisture-wicking, honeycomb ripstop nylon, the durable first aid kit fits an astounding 90 pieces including bandages, gauze, alcohol pads, scissors, tweezers, tape and moleskin; all organized inside 6 zipper pockets. Fully customizable, restock it with items that fit your specific needs! Unlike many other first aid kits, the 12 Survivors UltraLite Kit features a slim, flexible profile allowing the kit to take up less space and fit where others may not.

Mission First Tactical Partners with Stag Arms for Stag 15 Minimalist Rifle

Mission First Tactical, LLC (MFT), a leader in USA-made rifle/carbine accessories, is proud to announce its partnership with Stag Arms to produce the Stag 15 Minimalist Rifle. MFT chose Stag Arms' highly popular Stag 15 model for its lightweight, high-quality manufacturing, coupled with its long-lasting durability standards. The Minimalist Rifle is the first Stag rifle to be outfitted in Mission First Tactical furniture and accessories. Stag Arms has launched a special giveaway, launching on Nov. 30 at 12:00 a.m. and running through Dec. 14 at 2:00 p.m. EST. One lucky winner will be awarded a Stag 15 Minimalist Rifle and Swag Pack. Contestants may enter at www.stagarms.com/giveaway/.

"We are very excited to partner with Mission First Tactical and release our new Stag 15 Minimalist Series," said Rick Bergen, Stag Arms Vice President of Sales. "Mission First Tactical has proven themselves as one of the premium MSR accessories providers in the industry, and their quality and durability is a superb fit for Stag Arms."

The Stag 15 Minimalist in 5.56 NATO (.223) is built on MIL-Spec forged 7075 aluminum receiver with Type 3 hard coat anodizing, a MIL-Spec single stage trigger, a MIL-Spec manganese phosphate coated M16 BCG and a 16-inch chrome-lined, government profile barrel. MFT accessories complete the Minimalist build with the MFT Battlelink Minimalist MIL-Spec stock that has an angled non-slip rubberized buttpad for quicker presentations, even while wearing body armor. The upper section of the MFT stock has an enhanced cheek weld and a QD sling mounting point is positioned for ambidextrous use.

Courtesy of Stag Arms.

"Partnering with Stag Arms on this project was a no brainer. Our best-in-class accessories with their innovative MSRs was a natural fusion, creating the durable, ultra-lightweight Stag 15 Minimalist Rifle. We are very happy with the end product and we think our customers will be, too," commented MFT's Vice President David Edelman.

MFT's TEKKO Polymer AR15 carbine handguard with M-LOK rail provides a secure platform for the mounting of Picatinny rails and other accessories. The single stage trigger is housed within an MFT E-VolV Enhanced Trigger Guard with an oversized opening that allows full access to the trigger, even with gloves. The MFT ENGAGE AR/15/M16 pistol grip has textured finger swells and a grooved backstrap for a positive grip surface even wearing gloves or in wet conditions. The pistol grip also features a secure, water resistant storage compartment and a plug retention for one-handed storage access. The MFT flip up rear sight is a low profile, snag resistant design paired with an A2 front sight with full elevation adjustment for rapid target acquisition. Finally, the Stag 15 Minimalist Rifle comes with a 30-rd MFT Polymer Magazine engineered as an enhancement of the standard STANAG design with a stippled texture and low-profile front ribs with a flared floor plate for positive extraction and handling.

The combination of MFT accessories and the Stag 15 rifle bring together two best-in-industry companies leading advances in materials, technology and manufacturing processes to bring to market an unprecedented firearm featuring the most reliable and durable accessories on the most reliable and durable AR with the Stag 15 Minimalist Rifle and the Stag15L Minimalist Rifle (left-hand model).

Also available in the Stag 15 Minimalist line is the Stag 15 Minimalist Uppers and Lowers (sold separately) and the Stag Arms Minimalist Rifle Kit that includes everything for your build on your own lower. All Stag Arms rifles come with a Lifetime Transferrable Warranty.

Featured image: iStock