If a bear eats your customer's Trophy XLT or Air Kazakhstan drops your client's Elite binos on the runway of some remote hunting camp, Bushnell will repair or replace it — no ifs, ands or buts.

According to company officials, Bushnell has just locked down a "No Questions Asked" guarantee for most of its most popular products, pledging to make it right no matter how a sportsman's optic goes bad.

"Now, consumers can add bear-snack-proof, crazy-brother-in-law-proof and even rough-handed-airline-proof to the list of attributes," Bushnell says. "Regardless how your scopes, binoculars and spotting scopes get wrecked, Bushnell has one response: 'Yes, that’s covered.' "

The guarantee covers optics in Bushnell's Trophy, Trophy Xtreme, Legend, Elite and Elite Tactical lines.

“It’s our absolute, everlasting pledge to honor our customers,” said Jordan Vermillion, Bushnell Global Director for Optics. “We’re proud of our products and we are willing to guarantee complete satisfaction. We promise to repair or replace our product and ship it back at absolutely no charge.”

Not bad...