WOOX is capitalizing on the pandemic-inspired renewed interest in hunting by combining classic wood with modern styling and uses.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

We interviewed Hornady about manufacturing in the Ammogeddon age and ask the question everyone wants to know: When will things get back to normal?

Is hunting, and conservation, as we have known it all our lives in America, about to end?

The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!

If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.

Spotting and preventing a straw purchase is vital for retailers. Here are three keys for spotting and preventing it.

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.

AmmoReady.com has launched a new firearms-friendly advertising platform designed to help manufacturers reach consumers online.

Electro-optics have forever changed the way we shoot, hunt and compete. From inexpensive red dots to the highest tier of thermal optics, we are seeing innovations and features we never before thought possible.

Joshua Waldron has been hired as president of BLACKHAWK!, which is part of the growing Vista Outdoor’s Outdoor Products segment.

Zanders Sporting Goods has expanded its offerings available through its business partner, AmmoReady, to include archery and camping products.

Limited sponsorship and exhibitor spaces are still available for the 2019 Industry Day at the Range event prior to the SHOT Show in Las Vegas.

After Glen Seekins created scope rings to his specifications, his friends wanted some, too. That led to a new company and today Seekins Precision is thriving.

Firearms industry veteran Anthony Acitelli has been appointed Chairman of the Board by the Board of Directors of Remington Outdoor Company.

How would you discreetly summon the police if you were approached at gunpoint by a criminal when opening your store? These tips will tell you how.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.