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Crosman Corporation Announces Formation of Velocity Outdoor
Crosman Corporation Announces Formation of Velocity Outdoor
Posts
August 06, 2018
Crosman Corporation, following approval of its board of directors, has changed its holding company's name to Velocity Outdoor.
Archery Shop Advice: Listen and Observe
Archery Shop Advice: Listen and Observe
Posts
July 31, 2018
Sometimes giving your mouth a break and putting your ears to work is the best archery shop advice.
Registration Open for Annual NICS Retailer Day
Registration Open for Annual NICS Retailer Day
Posts
July 18, 2018
The FBI Criminal Justice Information Services (CJIS) Division’s National Instant Criminal Background Check System (NICS) Section's annual NICS Retailer Day will be Sept. 17-18 in Independence, Mo.
Behind the Counter: Are Most Customers Buying a New Bow in 2018?
Behind the Counter: Are Most Customers Buying a New Bow in 2018?
Posts
July 17, 2018
Three veteran archery shop owners weigh in on whether most customers are purchasing a new bow in 2018, or just upgrading accessories on their existing bow.
Identifying Customer Expectations and Perceptions
Identifying Customer Expectations and Perceptions
Posts
July 16, 2018
A large gap between customer expectations and perceptions can result in unsatisfied customers leaving your archery shop.
Factory-Fletched vs. Hand-Fletched Arrows?
Factory-Fletched vs. Hand-Fletched Arrows?
Posts
July 06, 2018
We asked three archery shop owners: ‘Do you sell more factory- or hand-fletched arrows?’ Here’s what they had to say.
5 Things Your Archery Customers Are Thinking (and Want You to Know!)
5 Things Your Archery Customers Are Thinking (and Want You to Know!)
Posts
July 04, 2018
Every archery shop could be improved in some way. Here are a handful of ideas to get you and your staff started on the right path.
How the The Tax Cuts and Jobs Act Will Affect Your Business
How the The Tax Cuts and Jobs Act Will Affect Your Business
Posts
June 05, 2018
With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.
THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment
THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment
Posts
June 05, 2018
Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.
LISTEN UP TO HEAR YOUR CUSTOMER!
LISTEN UP TO HEAR YOUR CUSTOMER!
Posts
June 05, 2018
Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.
MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS
MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS
Posts
June 05, 2018
Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.
Stocking Your Shelves: Archery Shop Insight From the Trenches
Stocking Your Shelves: Archery Shop Insight From the Trenches
Posts
May 22, 2018
The big sales season is looming — is your archery shop prepared to handle the various product requests from customers who are ready to buy?
Hiring for Your Shop: Can Introverts Be Good at Sales?
Hiring for Your Shop: Can Introverts Be Good at Sales?
Posts
May 10, 2018
Although some experts advise managers to hire extroverts for sales positions, introverts excel at building long-term relationships and understanding customer needs.
Mossberg Terminates Relationship with Dick’s Sporting Goods
Mossberg Terminates Relationship with Dick’s Sporting Goods
Posts
May 09, 2018
O.F. Mossberg & Sons will discontinue selling products to Dick’s Sporting Goods in response to their hiring of gun control lobbyists in April 2018.
Mossberg Terminates Relationship with Dick’s Sporting Goods
Mossberg Terminates Relationship with Dick’s Sporting Goods
Posts
May 09, 2018
O.F. Mossberg & Sons, Inc., a leading American firearms manufacturer, will discontinue selling products to Dick’s Sporting Goods, and its subsidiary, Field & Stream, in response to their hiring of gun control lobbyists in April 2018.
How to Set Up Your Store's Master Key Locking System
How to Set Up Your Store's Master Key Locking System
Posts
May 09, 2018
Controlling the master key locking system to your location is not a onetime event that occurs when you open for business, but rather an ongoing task.
Proven Money-Making Tips for Archery Dealers
Proven Money-Making Tips for Archery Dealers
Posts
May 08, 2018
Ten archery shop owners from around the country share an assortment of beneficial retailing insights.
PepperBall Hires Wilson Timothy as Director of International Sales
PepperBall Hires Wilson Timothy as Director of International Sales
Posts
May 08, 2018
PepperBall, a division of United Tactical Systems, has hired Wilson Timothy as its Director of International Less Lethal Sales.
FBI Awards Contract for Specifically Designed Federal Premium Training Ammunition
FBI Awards Contract for Specifically Designed Federal Premium Training Ammunition
Posts
May 08, 2018
The Federal Bureau of Investigation has awarded Vista Outdoor a contract worth up to $19 million to supply a high-performance handgun training round.
Zanders Sporting Goods Partners with Celerant Technology to Streamline Processing
Zanders Sporting Goods Partners with Celerant Technology to Streamline Processing
Posts
May 08, 2018
Zanders Sporting Goods, a national distributor located in Sparta, Illinois, has established an integration partnership with Celerant Technology.