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Proven Tips to Drum Up More Repeat-Buyer Business
Proven Tips to Drum Up More Repeat-Buyer Business
Posts
November 21, 2018
Frequent or repeat buyers are the bread and butter of your tactical business. Here's how to get more of them.
Take Advantage of the Archery Quacks
Take Advantage of the Archery Quacks
Posts
November 21, 2018
There are many ‘bow technicians’ out there who can hardly tie on a D-loop, let alone tune a bow. Bad news for the consumer, but great news for you.
Rifle Review: RISE Armament Competition RA-315
Rifle Review: RISE Armament Competition RA-315
Posts
November 21, 2018
The RISE Armament Competition RA-315 may have just what you need because it has some features not found on many other ARs you probably carry.
Nighthawk, Korth Team Up for High-end Mongoose Wheelgun
Nighthawk, Korth Team Up for High-end Mongoose Wheelgun
Posts
November 16, 2018
Now working with Korth, Nighthawk has entered the high-quality revolver market. The two companies have created the Mongoose for discriminating buyers.
Capitalizing on the Power and Margins of Airguns
Capitalizing on the Power and Margins of Airguns
Posts
November 15, 2018
Air rifles have evolved over the years and grown in popularity. We have a conversation about the airgun market with AirForce company founder John McCaslin.
Does Your Tactical Business Need A PR Or Marketing Agency?
Does Your Tactical Business Need A PR Or Marketing Agency?
Posts
November 14, 2018
As a long-time industry PR professional, I frequently get asked “Do I need to hire a PR/marketing agency?” and “Exactly what is PR?”
How to Make More Money With Glock Upgrades
How to Make More Money With Glock Upgrades
Posts
November 13, 2018
There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!
Tips to Help Make Your Gun Store More Female-Friendly
Tips to Help Make Your Gun Store More Female-Friendly
Posts
November 12, 2018
If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.
Rise Armament Raises the Bar for AR Rifles
Rise Armament Raises the Bar for AR Rifles
Posts
November 06, 2018
Rise Armament has quickly made a name for itself among dealers and AR-15 builder aficionados with tier-one products and accessories.
Family Business Trusts: Protecting Valuable Assets
Family Business Trusts: Protecting Valuable Assets
Posts
October 26, 2018
Carefully designed trusts can avoid costly probate, buffer your business from lawsuits and creditor claims and resolve disputes about the distribution of assets to the next generation.
How to Understand Insurance Policy Nuances to Protect Your Firearms Business
How to Understand Insurance Policy Nuances to Protect Your Firearms Business
Posts
October 22, 2018
You can’t operate a gun store without insurance coverage, especially if you have a loan. Get help from a knowledgeable insurance agent to cover your investment.
Is Your Store Safe? Take Steps to Protect Employees From Slips, Falls and Stuff
Is Your Store Safe? Take Steps to Protect Employees From Slips, Falls and Stuff
Posts
October 16, 2018
Despite those horrifying stories that make headlines, by most statistical measures we are generally safer living in the United States today than ever before.
The Shooting Sports Industry has a Supreme Future
The Shooting Sports Industry has a Supreme Future
Posts
October 16, 2018
The forecast of shooting sports is supremely bright, as stars continue to align in favor of the industry.
Q&A With Walther USA Marketing Manager, Pro Shooter Cody Osborn
Q&A With Walther USA Marketing Manager, Pro Shooter Cody Osborn
Posts
October 16, 2018
Cody Osborn, Walther USA’s Marketing Manager and pro shooter, provides insight into the company, a new product and future direction.
Behind the Counter: How Do You Promote Archery to Women?
Behind the Counter: How Do You Promote Archery to Women?
Posts
October 08, 2018
We asked three veteran retailers: Is your female customer base growing, remaining stable or declining? And what are you doing to promote archery to women?
How You Can Give Back on Veterans Day
How You Can Give Back on Veterans Day
Posts
October 04, 2018
Veterans Day is coming up in November. This is a great time to focus on veteran-owned companies and products, as well as offering discounts to veterans.
How Traditional Retailers Can Get On Board With E-commerce
How Traditional Retailers Can Get On Board With E-commerce
Posts
October 03, 2018
Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.
6 Steps for Creating a Productive Marketing Plan
6 Steps for Creating a Productive Marketing Plan
Posts
October 02, 2018
A marketing plan is a roadmap to achieving your business goals. Here’s how to begin.
Content Marketing: How Giving Away Expertise for Free Can Drive Sales
Content Marketing: How Giving Away Expertise for Free Can Drive Sales
Posts
October 01, 2018
When it comes to driving sales and revenue with content marketing, becoming the go-to business in any industry is all about mindshare.
Retail Insider: Business Card Providers and the Goldilocks Choice
Retail Insider: Business Card Providers and the Goldilocks Choice
Posts
September 20, 2018
If you have not selected a card program for your business do so to improve operational efficiencies and get substantial rewards or cash back.