If you want your business to “win” in the coming year, attend the 2025 ATA Show in Indianapolis, Jan. 8-10. The ATA Show gathers over 700 retailers and 500 exhibitors under one roof, making it the best place to view 150-plus new products, network with thousands of industry professionals, and save money by capitalizing on Show special pricing and deals. 

Whether you’re a retailer or manufacturer, it’s best to enter the ATA Show with a plan. Use this comprehensive list of 2025 ATA Show offerings to make the most of your business’s time and money during the three-day event. 

Money-Saving Promotions 

Take advantage of these exclusive promotions to increase your return on investment. 

• First Night’s on Us: All registered ATA-member retailer companies that book in the ATA Hotel Block will receive a $150 credit on their bill toward their first night’s stay. 
• Super Deal Gift Card: Benefiting buyers and exhibitors alike! Each retailer account will get a one-time-use Gift Card to use on any order or special offer from participating exhibitors. At the Show’s end, exhibitors can redeem each Gift Card they receive for a $150 reimbursement from the ATA. 
• Big Buck Tags coupon book: Get exclusive deals from manufacturers and thousands of dollars in savings only redeemable at the ATA Show. 
• Goody Bag: Each retailer account will receive a free Goody Bag, which will include gifts, product samples, and promotional items and inserts from exhibitors. 

Educational Opportunities

Gain business knowledge and learn from industry experts at the following classes. 

• Bow Technician Certifications: Add credibility to your business and expand your technician skills with ATA’s compound bow or crossbow certification. Enroll now (www.archerytrade.org/bow-technician-certification) to complete the online portion of the course before the Show. Then, sign up to take the in-person practical assessment at the 2025 Show. Space is limited.
• Morning Seminar Series: Learn about marketing, coaching, business communications and more through a morning seminar. 
• Coffee Talks: Participate in discussions to gather industry specific intel that will help you improve your operation. 
• Coach and Instructor Certification: Earn your Level 1, Level 2 or Level 3 archery instructor certification. 
• Archery and Bowhunting Summit: Grow your network and business by connecting with state agency reps at Summit sessions, workshops and trainings. 

Navigate to www.ATAshow.com and select the “Educate” tab at the top to find more information on the Show’s educational offerings, including topics, schedules and registration details. 

Valuable Show Attractions

View the floor plan to see a real-time list of exhibitors at the Show. Take note of these other Show attractions, too.

• New Product Launch Showcase: Attendees can visit the NPLS to view new products launching at the 2025 ATA Show. If you’re an exhibitor launching a new product at the Show, enter it in the NPLS by contacting ATA’s Sarah Haala at sarahhaala@archerytrade.org, or by visiting the Registration desk onsite. 
• Featured Products Area: This designated area on the Show floor allows attendees to browse tables in the featured products area to see, touch and inspect products before heading to exhibitors’ booths.
• ATA Programs & Services Area: ATA staff have a constant presence on the Show floor. Stop by to ask questions, buy something from the ATA store and discover ATA-member benefits and programs to improve your business.

Networking Events

Attend add-on ATA Show events to gain additional networking opportunities with industry peers. Many of these events also provide free food, drinks and entertainment. 

• ATA’s Industry Celebration: Enjoy live music, cold drinks and good food, while you reunite and reconnect with ATA members and partners. The ATA will also announce award winners and share industry updates. 
• Buyer Group Shows: The ATA also allows its partners to host buyer group shows alongside the ATA Show. Showgoers can attend the ARRO Hot Show (open to ARRO members) and the Archery and Outdoor Alliance (open to NABA and NBS members).

Register Now

Attend the world’s largest celebration of archery in Indianapolis, Jan. 8-10, 2025, to set your business up to succeed in 2025. Your participation also supports and strengthens the industry. Register today at www.archerytrade.org/trade-show/registration to secure your spot at the only archery-specific trade show in the world. Remember, the ATA Show is a members-only event. For membership questions, contact ATA’s Kim Watson at kimwatson@archerytrade.org.

If you have questions or need help registering, please contact Sarah Haala, ATA’s Trade Show and membership manager, at (507) 233-8131 or sarahhaala@archerytrade.org.

An ATA Membership

The ATA works year-round on behalf of its members to ensure continued growth for the archery and bowhunting industry. We appreciate your support. Please renew your membership or join the ATA by visiting www.archerytrade.org. As a member, you’ll enjoy exclusive member benefits like business support, advocacy updates and access to free resources and the ATA Show. Visit www.ArcheryTrade.org for more information about ATA-member benefits, as well as information regarding the annual ATA Show.

Photos courtesy of the Archery Trade Association