Bay Archery in Essexville, Michigan, has been operating since 1981. It first began as a small shop in Bay City, Michigan, but eventually expanded into a new location in Essexville, Michigan. The store’s showroom (top photo) and service center currently sprawl across 4,000 square feet of floor space.

Matt Rowloff, Bay Archery’s warranty manager, has more than 20 years of sales and service experience and he attended the 2019 ATA Show with hopes to improve over last year.

“We’re always looking to improve and grow our business each year,” Rowloff shared. “We want to give our customers better deals. Special show pricing helps us accomplish that.”

“Beyond that,” he continued, “I specifically looked at new hunting sights more closely than any other product category. I found some nice, innovative options from CBE, AXCEL, Spot Hogg and Black Gold. Black Gold will be a new addition to our store. We’re excited to bring them in because our customers have been requesting them. Plus, the new Pro Series sight has some cool technology I think our customers will receive quite well.”