The ATA 2021 Online will take place virtually Jan. 11-15, 2021. Note that the dates changed from the originally planned in-person Show; the Online Show takes place a week later.
The COVID-19 pandemic required the ATA to change course, but the ATA and its staff is still committed to meeting the needs of its members.
ATA staff provided this statement recently regarding the unprecedented change: “Cultivating quality business interactions is more critical than ever, which is why we’re dedicated to hosting an online event that offers commerce, innovation and opportunities to connect. Although we won’t be able to touch new products and meet in-person, we’ll offer the latest product information, and innovations at ATA 2021 Online. ATA 2021 Online will provide an online platform for exhibitors to showcase their brands and retain that crucial opportunity to get product content in front of ATA-member retailers.”
Here’s what to expect from the ATA 2021 Online Show:
For Exhibitors
The opportunity to offer Show specials and other information
All exhibitors who planned to attend the in-person Show will have the opportunity to opt into ATA 2021 Online with a basic, but complete online exhibitor profile at no cost. Upgrades and enhancements will be available for an additional cost. Specific information, including participation requirements to maintain booth selection preference points, will be sent to exhibitors by Nov. 5.
A virtual Archery Industry Masterclass
ATA will host an online Archery Industry Masterclass on Monday, Jan. 11, and Tuesday, Jan. 12. The Masterclass offers four tracks: business, coaching, marketing and archery tech. The attendance fee for the Masterclass series is now only $79.
FREE education sessions
ATA will host a variety of free online education sessions for current ATA members on Wednesday, Thursday and Friday, Jan. 13-15. The topics will be announced in the coming weeks. Each educational session will be available through the MyATA Learning Center.
Sponsorship opportunities
Many viable sponsorship opportunities still exist in the online Show format, including ads on the ATA’s mobile app and MyATA member dashboard. View the ATA's updated sponsorship guide to see how you can go further to promote your brand during ATA 2021 Online.
For Retailers
All current ATA members are invited to attend ATA 2021 Online
(You do not need to register.) Everything related to the virtual Trade Show can be accessed through the MyATA member dashboardcloser to Jan. 11. If you haven’t renewed your membership, then log in and renew now to ensure you can access ATA 2021 Online.
Show Specials
Browse digital content from a robust list of exhibitors. You can expect to find all exhibitors you planned to see in Indy, online. All participating exhibitors will build online profiles, that include product showcases, videos, press releases and most importantly, exclusive ATA 2021 Online show specials. Don’t miss your chance to take advantage of these special offers and discounts.
A Virtual Archery Industry Masterclass
The ATA will host an online Archery Industry Masterclass on Monday, Jan. 11, and Tuesday, Jan. 12. The Masterclass offers four tracks: business, coaching, marketing and archery tech. The attendance fee for the Masterclass series is now only $79.
FREE Education Sessions
The ATA will host a variety of free online education sessions for current ATA members on Wednesday, Thursday and Friday, Jan. 13-15. The topics will be announced in the coming weeks. Each educational session will be available through the MyATA Learning Center.
The ATA is dedicated to making ATA 2021 Online a productive, enjoyable, business-boosting event. If you have questions about the ATA 2021 Online Show, contact the ATA business, membership and trade show office at (866) 266-2776.
