The Archery Trade Association recently announced its New Product Launch Showcase award winners. The New Product Launch Showcase features products launched at the 2025 ATA Show, where this year three companies were awarded for their new product design, innovation and ability to meet customer demands. Recipients were presented with their awards on January 8 during the ATA Industry Celebration event, presented by Mossy Oak.
The New Product Launch Award Gold winner is Xpedition Archery with the launch of its XLite 32 compound. Check out the 1-minute YouTube video below to learn more about it.
The New Product Launch Award Silver winner is Striver Gear with the launch of its Quick Release Bino Harness. The video below explains its features.
The New Product Launch Award Bronze winner is Nilch’i with its Wind Detector Bottle Holders. Again, check out the video below for more info.
2025 ATA Category-Specific Award Winners
The ATA also has six category-specific awards for the New Product Launch Showcase. This year’s award winners are:
- Best New Bow: Xpedition Archery; XLite 32
- Best New Broadhead: FeraDyne Outdoors; Rage Hypo 2
- Best New Release: T.R.U. Ball and AXCEL Archery; Aileron Flex
- Best New Technology: Trophy Scan; Mobile App
- Best New Gear: Nested Treestand Systems 15 Liter Pack
- Best New Accessory: Tethrd; Limb Saw
The ATA Awards Program was created in 2020 to recognize individuals and companies that make significant contributions to the future of archery.
“New product innovation is the backbone of the archery and bowhunting industry,” said Jeff Poole, ATA president and CEO. “I’m proud to recognize this year’s award winners and the innovative new products they have released at the ATA Show.”
For more information about the ATA’s awards program, please contact Jennifer Mazur, ATA's senior director of outreach and education, at jennifermazur@archerytrade.org or (507) 233-8139.
The ATA Show will return to Indianapolis through 2028. Next year’s event will take place Jan. 7-9, 2026.
