In mid-February 2023, NSSF (National Shooting Sports Foundation) announced the creation of the Archery Business Pavilion, a new exhibit area for the archery and hunting industries at NSSF’s annual SHOT Show. The Pavilion is an exciting collaboration between NSSF and Grand View Outdoors, a leading provider of outdoor content. (Archery Business and Bowhunting World magazines are part of the Grand View Outdoors family of brands.)

Fast-forward to January 2024 — and specifically the 46th SHOT Show, which set new benchmarks for industry innovation, collaboration and engagement. With an expanded show floor, a record-high number of exhibitors, and an array of new features and networking opportunities, the 2024 SHOT Show in Las Vegas, Nevada, was the largest to date. More than 55,400 industry professionals packed the 13.9 miles of aisles over four days at The Venetian Expo and Caesars Forum — including the Archery Business Pavilion — eager to view new, innovative products used for hunting, shooting and outdoor recreation.

“The energy on the SHOT Show floor in 2024 was off the charts,” said Chris Dolnack, Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “The feedback we’ve received from our exhibitors and attendees has been amazing, and we can’t thank them all enough for helping us make the show what it is: the greatest trade show in the world.”

2024 Archery Business Pavilion Takeaways

The 2024 Archery Business Pavilion (located in Caesars Forum) featured exhibits from leading manufacturers and suppliers in the archery and hunting industries. The new area of the show provided a focused environment for archery and hunting retailers and industry professionals to explore the latest trends, products, and business opportunities in the archery and hunting sector. So, what was the feedback from 2024?

“I spent a good amount of my time each day in the Archery Business Pavilion,” said Archery Business Editor Dave Maas. “Of course, because I have ‘skin the game,’ I wanted the new space to be a success. I must say I was impressed. The NSSF team did an outstanding job of making it easy for Show goers to find the new Pavilion. The space was clearly marked on the SHOT Show overview map, and special lime-green carpet runways (think shortcut) across the floors of Levels 1 and 2 in the Venetian Expo (the two main exhibit spaces) helped direct traffic to the SHOT Bridge, the path to Caesars Forum and the Pavilion. NSSF even had Show workers standing with signs directing people to the SHOT Bridge and the Pavilion; nice!

“The Pavilion space itself was big and bright, in a word — outstanding. In my opinion, traffic in the Pavilion was good. Yes, it would take a bit to get busy in the mornings, but I attribute that to the fact the Pavilion and all other booths in Caesars Forum are a bit of a hike from the SHOT Show entrances.”

Looking Ahead to 2025

The SHOT Show’s Archery Business Pavilion continues to grow in its second year with a dozen new exhibitors joining their fellow archery and hunting companies.

Among the new exhibiting companies for 2025 are Arcus Hunting, Buck Blitz, Canyon Coolers, Koola Buck, National Archery in the Schools Program (NASP), New Century Products, T.R.U. Ball/AXCEL Archery, Viper Archery Products, and FL Outdoors, whose brands include Swhacker, C’Mere Deer, TAC Vanes and Steel Force Broadheads.

“Momentum continues to build in year two of the Archery Business Pavilion at SHOT Show, and we’ve seen the addition of significant exhibitors,” said Grand View Outdoors President/Publisher Derrick Nawrocki. “This in addition to FeraDyne Outdoors, Summit Outdoors, and many others which are coming back, along with Moultrie Mobile, which is doubling the size of its Pavilion booth footprint.

“It is worth mentioning that many of the traditional and more modern firearms shop retailers, who are looking to expand their existing inventory with categories in the hunting, archery and general outdoor markets, are now able to see that segment in one area, which is one of the goals of this space — helping to make the SHOT Show as efficient and convenient as possible for buyers.”

“We’re pleased with the growth of the Archery Business Pavilion and the opportunity that it presents for exhibitors and nearly 5,000 buyers who have intent to purchase archery, bowhunting and hunting products,” Dolnack said. “Since the 2022 SHOT Show, our post show surveys revealed that 24 percent of the retail buyers had an interest in the category as traditional firearm retailers look to expand their offerings.”

Archery Business Pavilion Specifics

• It will be located within the upcoming SHOT Show in Las Vegas, Nevada, from Jan. 21 through Jan. 24, 2025. You’ll find the Pavilion in Caesars Forum in the Academy Ballroom.
• Any manufacturer of outdoor, hunting and archery-related products can exhibit in the Pavilion.
• The Pavilion features 16,000 net square feet of exhibit space and enclosed archery lanes to demonstrate new products for prospective buyers in Caesars Forum.
• Exhibit space is limited; first come, first served. Those who exhibit in 2025 will have first choice for space for 2026.
• The Archery Business team, including editors and key staff, will be in the Pavilion working on best ways to cover and promote companies that exhibit.
• Additional coverage about the Pavilion will appear in SHOT Daily during the show and within the pages of other B2B brands such as Archery Business, Hunting Retailer and Shooting Sports Retailer.
• SHOT Show attracts attendees from around the world, including buyers, media and other industry professionals. The 2025 show will cover more than 820,000 net square feet of exhibit space, featuring over 2,700 companies showcasing the latest in firearms, ammunition, hunting and shooting accessories, archery, outdoor apparel and much more.

Booking Your Space in Future Years

Visit www.SHOTShow.org/archeryfloorplan to see the Archery Business Pavilion floor plan for 2025. If you’re looking at a map of the entire SHOT Show space, the Archery Business Pavilion is located in the Caesars Forum area showing SHOT Show University and meeting rooms.

Note: It’s likely that by the time you read this article, it will be too late in the game for you to make the decision to join other companies in the Pavilion during SHOT Show 2025. That said, it’s never too early to begin thinking about the future, and specifically SHOT Show 2026. Be sure to look for future content in this magazine about the Archery Business Pavilion, including feedback from those companies that attended in 2025. For more information on the Pavilion and SHOT Show, visit www.SHOTShow.org/archeryexhibit.